Practically every business has a presence on the Internet. Incorporating video into your marketing strategy is vital to engaging your audience.
Potential customers can find out much more about who you are and what you do when they can see goods and services demonstrated in a video. The attention span for watching video is generally fairly short but the attention span for reading seems to be even shorter. There is so much information available for viewers to click on.
Your potential buyer has an idea of what they want. A video that presents who you are and what you do directly and succinctly can seal the deal and win companies new clients.
With a company video or a product video, your company’s founder, who is probably the most invested person to spread the good word about your company, can speak directly to each potential client. All it takes is a few moments of the executive’s time to step into a room that a video crew has set up in your offices, make their pitch in front of the cameras, and then get back to work.
Crushpix can make the process very easy.
Video production companies such as Crushpix can then do their job editing, adding some polish, motion graphics, images of products and/or services, and music and you will end up with a consistent, repeatable asset to use for marketing that can be leveraged for years.
In the previous century, television was the medium for marketing and advertising. But TV commercials are expensive to produce and expensive to buy air time for.
Now, high-quality video promos can be produced much more affordably and hosted for free on YouTube to your website. With the investment of a few thousand dollars, Crushpix will handle all the logistics of making your next video, bringing tens of thousands of dollars of professional video equipment and years of expertise and talent to make you look your best. We understand that every marketing asset reflects your brand. You can count on Crushpix to work as your partner to make sure you and your company are presented in the best possible light.
Video production companies can make your life easier. Thank you for considering Crushpix.
Now that I have a video, who’s going to see it?
Search engines like Google, Yahoo and Bing have become the go to sources for locating products and services for consumers. One of the most important things to consider is the title for your video. Be creative with your title but also be informative. A user is more likely to view your marketing video if it has a title and description that intrigues them. Basic marketing reminds you it’s vital to know who your target audience is and to create a title that will appeal to them.
Include Keywords in your Video’s Title and Description
Keywords are words that someone would type into a search engine to find your product or service. Do research to find the right keywords to include in your title and description. Remember search engines can’t see what’s in the video unless you enter captions when you upload your video to Google.
Start by making a list of words or short phrases you think best describes the videos content and your product or service accurately. Don’t be afraid to ask other people for suggestions.
Next spend time researching the your list of keywords. There are several tools available to help research the popularity of keywords. Tools like Google AdWords and the YouTube keyword suggestion tool can be very useful for this task. These tools allows you to enter a word or phrase and will suggest ideas closely related to what you entered. Google Adwords will also show you the number of searches done on each of the suggestions both globally and locally. Lets look at an example.
Our video production company serves San Francisco and the surrounding Bay Area, so we often include San Francisco Video Production and “company” as keywords. Below are the results after entering San Francisco Video Production into AdWords.
In this example you can see several suggestions like video production San Francisco or corporate video San Francisco. But if we look at the number of searches on San Francisco production company and video production San Francisco, clearly they have the largest number of global and local searches. Using these keywords will likely drive more traffic to your video than if you used video production company san francisco. Researching this information can be very valuable when it comes to ranking well with search engines.
Be sure to check back for the next installment of Video Marketing.