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The Hitchyker IV Pole

Producing a Powerful Crowdfunding Video

As crowdfunding continues its trajectory toward being the most prevalent online financing strategy, hopeful startups and entrepreneurs must find new ways to stand out from the virtual herd. Funding platforms like Kickstarter, IndieGoGo, and CrowdFunder boast an innovative channel for a business to directly communicate with their prospective investors. Despite this opportunity, 57 percent of Kickstarter campaigns fail to reach their fundraising goal. So what differentiates a successful project from a flop? Kickstarter’s blog states it plainly: “Projects with videos succeed at a much higher rate than those without (50% vs. 30%).”

Creating a compelling video for your crowdfunding campaign can be a daunting task on your own. Here are some proven strategies to make the most of your online funding experience.

Establish a Relationship with a Video Production Company:

Finding a full service San Francisco video production company who can help your project reach its goal is essential to the success of your campaign. The video doesn’t necessarily need flashy graphics or high budget effects, but it should accurately reflect an amount of care and pride in your story. An adept video producer will meet with you to plan out the particulars of your shoot. Careful planning during pre-production keeps the cost of production down. Storyboards and shot lists ensure that we’ll be spending time with our camera crew filming the elements you need, rather than charging you for extraneous footage that won’t make the video’s final cut.

Present Your Key Points in a Concise Manner:

Careful pre-production will give you and your video production company a chance to streamline your message. Use this planning stage to produce a script, storyboard, and shot list for your upcoming shoot. Your potential investors should absorb several key points from your video in three minutes or less:

Use Video to Capture the Attention of Potential Investors:

The most important strategy to creating an effective crowdfunding video is to hook your audience and keep their attention throughout. On this platform, you are not selling a product; you’re selling your story. Connect with your audience through an essential human emotion: passion. Let them know who you are and why this important to you. People enjoy helping out people who need a little help realizing their dream. Don’t hold back.

Keep this in mind while selecting a location for your shoot. The on-screen surroundings should reflect the product or service your company is hoping to share with the world. You are creating a brand and everything that ends up onscreen in your video will create an image for the product or service you are asking for help with. Crushpix is here to guide you through this process and give our thoughts based on our past experience.

We understand that the purpose of your campaign is to raise money and spend as little as possible. This might require that rather than hiring actors and paying for locations, that you find places for free and get your friends and employees to star in the video.

There is a great deal of information on the kickstarter website You may want to end up doing the video on your own but if you need the expertise of a professional team with years of experience and technical skills behind them, please feel free to contact us.

Crushpix video production company creates TV commercials, corporate videos for both large corporations and small to medium businesses SMBs, product videos, internal training videos, and promotional videos for YouTube, Facebook, Kickstarter, Yelp, Google, Amazon and on your own home page. We work with companies in San Francisco, Oakland, San Jose, Hayward, Mountain View, Silicon Valley, Napa Valley, Sacramento as well as for clients outside our area and regularly travel around the US and beyond!