Adding a promotional video to your website is an investment in your company. There’s a fair amount of money involved, so choosing the right video production company to present your products or services should be taken a bit methodically. Don’t be afraid to ask multiple companies to give you estimates and proposals. It’s a no-obligation introduction to some of the people you may be dealing with over the duration of the project, so get to know them to see if they’re someone you’d like to work with.
If this is your first time working with a video production company, you’ll have questions. Don’t worry. The producers you’ll be talking to are here to serve, so ask away.
Each video production is customized to the project’s needs and budget. You’ll be presented with several options to choose from and each comes with a price tag.
It’s very helpful to have a budget in mind when you start interviewing prospective video vendors. Most companies are not going to have a standard rate that looks like NUMBER OF MINUTES X RATE = COST. Many video production companies can do everything from a one-person testimonial video to a large-budget TV commercial. You should have a general idea of the amount you are comfortable spending.
For example, if one person in your organization does training on a regular basis and she’s being flown around the country to deliver instructions, creating a video training program may offer a real cost savings. Having a local instructor teach using the video to provide continuity of the information might equate to money saved in flights and hotels that can offset the cost of the video. So, knowing that your video will actually generate additional income for your company may affect your anticipated spend.
Proposals are a balancing act on both sides. Knowing you are prepared to pay $2500 or $250,000 or somewhere in between will help the production company list out services they can propose in that price range.
And even better is establishing a relationship with a video producer who understands your needs and is willing to be flexible according to your needs from project to project.