Organizing how the information is presented:
It’s normally best to begin your training video series or how-to video by letting the audience know what they are about to learn. That sets their expectation and cues them what to be watching for. Many demonstrations start by showing the completed process and how it works so that the viewer understands the final destination.
The presenter of voiceover often starts with, “In this how-to video, we will be taking you through the steps that will help you easily do X.” If you are doing several different modules as separate videos, often the first one will be the overview video.
Throughout your training video, it’s good to keep reminding the viewer where they are in the process with a checklist that says, “Here’s what we just learned. Now let’s get started on the next step which is…”
Keeping the viewer well oriented is critical in making sure they understand the material and that the instructions are understood. Through careful planning, we’ll end up with a solid storyboard that is the roadmap when we move onto the production phase. If we’ve done our work well, there should be smooth sailing through the shoot and edit.