Corporate Training Video ProductionRobert Ramirez2017-06-25T10:51:25+00:00
Great news! Educational Videos and Training Videos don’t have to be boring! We can help. Training videos can be a very useful and an effective tool whether they are designed for your consumer to show them how your product works, for your employees to train them in proper procedures, or for students at all levels as Educational Training.
Corporate training videos raise the proficiency of your work force
Corporate training videos increases awareness and motivation
Corporate training videos educate employees on procedures and protocol
Here are some recent samples produced by Crushpix:
This instructional video was used as a 10-part educational video for hospital healthcare workers to explain the benefits of bleach in fighting hospital acquired infections. This was produced, shot, and edited by Crushpix for Clorox Creative Services.
PG&E needed a training video to educate their customer support staff about a new technology that was about to be rolled out.
A procedural video produced for the Clorox company to educate consumers on the Clorox website.
A completely animated instructional video designed for patients who are about to go into surgery. Finding the right tone with the animation and script were key. The budget for this five minute video was low, so we were limited in the amount of animation we had time to do. The client was quite pleased with the results and the video is included on a DVD with the product, delivered in both English and Spanish.
How to videos for the Clorox Company website. Crushpix was hired by agency Critical Mass to produce the live action portion of this video. They came to us with storyboards and handled the edit.
Producing professional training videos
Training videos should educate, energize and motivate. The messaging in training videos needs to be clear, so we work closely with our clients to craft the most effective combination of images and instruction to deliver the best learning. Motion graphics are always key in reinforcing what is being heard in the voiceover. A professionally produced training video will help new employees get off to a great start, they can educate existing employees, and instruct your consumers in the best ways to use your products.
Writing a better script for your Training video
Most people have short attention spans, so writing a good script is an important part of producing your educational videos. Investing time in your script will ensure better learning. Training videos need to be balanced between not being clear enough and information overload.
Remember that the training video is normally only one element in an overall learning strategy that normally includes written materials and often, live presentations.
There’s normally an introduction that covers the reason for the training video as well as a brief overview of the content. “Welcome. The following will give you a basic overview of X as well as the specific methods that will help, etc.” A subject matter expert (SME) or a professional actor speaking directly to the audience delivers the education normally by topics. By dividing the video into sections, you’re more likely to keep your viewers’ attention.
We often divide our training videos into individual Modules or self-contained chapters. In longer training videos, this allows the viewer to watch at their own speed. When these educational videos are used in a classroom setting, the instructor will run the video module then stop to engage the students to reinforce the messages and keep them actively involved in the learning process.
We often use graphics stating each key point to bookend each subtopic. A bullet list of topics before the section introduces the key points that will be covered. A summary at the end reinforces the key points before moving on to the next subtopic.
For companies with a global presence or global audience, we can provide the training video in a number of different languages, either dubbed or more commonly, with captions in various languages. This allows our clients to repurpose their investment for other markets, drastically lowering their overall training and educational costs.
Many also are able to save money by not having to send their expert around the country or around the world. When we shoot that person’s presentation and show the lesson that he normally delivers, such as showing how the product they are thinking about purchasing is easy to assemble and install, the investment quickly pays for itself.
A client focused video production company
We serve the entire San Francisco Bay area including San Francisco, Oakland, Contra Costa and Marin Counties,San Jose, Silicon Valley, San Mateo and Alameda Counties. Contact us for a free quote.