The nuts and bolts of defining the message, creating the story, and assembling the logistical elements to make it happen. Again, budget dictates how far beyond a couple of guys with a camera and some lights we can go. When the job requires a larger crew, we reach out to talented Bay Area professionals we’ve worked with over the last ten years.
Pre-production may also require securing the permits to make sure we’re not shut down in the middle of shooting. If we need to cast actors, we can arrange that, find locations, put together whatever size crew the job requires. Does your boss need a makeup artist to look good on camera? Should your co-worker get a manicure the day before the shoot so her hands look good in a close up holding the product? We can talk about it and make our recommendations so that everyone is ready on the day of the shoot. We’re lean and mean at our core, but are able to expand and contract to fit the requirements of each day of shooting.