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This promo was created to present a new product to the international Glad Sales Force at their annual meeting.

The client wanted to present other products from the Clorox family that are lemon scented and show that trash bags were the next logical step. We tossed out some ideas that incorporated positive, fun lemon images and that's what they decided to go with.

This was a last-minute request and was completed in one day.


Concept, Editing, and Animation, David Ronan